Indian Dairyman     |    March 2009 Issue, Vol 61, No. 3      |    ISSN 0019-4603
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INAUGURAL SESSION
Keynote Address



Amrita Patel

Chairman, National Dairy Development Board.

 

His Excellency Dr. A.P.J. Abdul Kalam, Shri Digambar Kamat, Hon’ble Chief Minister of Goa, Shri Pratapsingh Rane, Speaker, Goa Assembly, Shri Ravi Naik, Minister for Home, Cooperation and Animal Husbandry, Government of Goa, Dr. Bhasin, President of IDA, delegates and friends.

I am happy to be here today, to deliver the keynote address of the 37th Dairy Industry Conference and I must commend the Indian Dairy Association on reaching its 60th anniversary, which is also the 60th anniversary of our independence.

These are extraordinary times, economies the world over are in crisis. India however, is fortunate in that it is faring somewhat better than most countries in the world.

Over the past 4 years, the volatility in international prices of milk powders has been significant. The price of SMP increased from $ 1500 per ton in 2004, reaching an all time high of about $ 5000 per ton in 2007 and has dropped to almost $ 1800 in 2009. This has been impacting on Indian prices of milk powder as well. As we have seen, although exports represent a very small fraction of the total milk produced, it does have a significant impact on domestic prices of milk and milk products. For us in India, the rising sale price of liquid milk should be a matter of grave concern, as it is impacting seriously on the food and nutritional security of the millions of the less affluent in our country.

These developments raise a number of questions, which I believe our entire industry needs to address: “How do we sustain the incentive for continued growth of both milk producers and milk processors” and most importantly “How do we balance the interests of producers and consumers”. Given these uncertain times, I consider the theme of the Conference “Dairying for livelihood and growth” most appropriate, because it recognizes that the organised sector i.e., both the cooperative and private players needs to ensure, that while we pursue plans for growth, we must continue to keep milk producers and their interests, central to our concerns as the interests of our nation and the dairy industry, depend on the wellbeing of the millions of our landless, small and marginal farmers for whom milk is such a crucial source of livelihood.

At the same time, we cannot overlook the fact that the world is eyeing India and China as their future market. The long term interests of our milk producers therefore clearly lies in the domestic market expanding. But while demand for milk and milk products is steadily increasing, we must remind ourselves that of the estimated 193 million households in the country about 53 million households are still below the poverty line. These are the food insecure households with high levels of child malnutrition and calorie deficient diets. Though increase in consumer prices represents gains to processors and producers, increases in consumer price over short periods as we have seen recently, can adversely affect consumption among certain sections of our society. Even if price increases are necessary for the industry to remain viable, its impact on overall demand needs to be constantly kept in mind. It is the responsibility of the dairy industry, to ensure that competition for markets and raw materials, do not result in prices rising to levels that affect long term growth as ultimately domestic consumption will be determined by the purchasing power.

Growth to meet the rising demand

The Eleventh Five Year Plan has envisaged a growth of 5-6% per annum for dairying, which is most ambitious. NDDB’s proposed National Dairy Plan aims at meeting the demand for milk by 2021-22, which has been projected at 180 MMT. This implies a 4% growth annually during the period, but in absolute terms, the incremental production of 2.5 MMT annually will have to increase to 5 MMT. Achieving this growth, on the much higher current production base, without an increase in numbers of animals, is possible now only by improving the genetic potential of our milch animals and by providing nutritious feed without greater stress on our scarce land and water resources. The Plan therefore focuses on enhancing milk production in major milk producing areas and substantially expanding the infrastructure for procurement, processing, marketing and quality assurance.

A number of interventions require attention in pursuing our goal of ‘Dairying for livelihood and growth’. While I have spoken on most of these at past conferences, I would like to dwell in more detail today on Breeding, Feeding, Education and the role of IT.

Increasing Productivity — building an infrastructure
for supply of quality genetics

To start with, we must remember that milk production in our country, characterized by small herd size, fed largely on crop residues is highly competitive. The latest study of the International Farm Comparison Network (IFCN), shows that the cost of milk production in India is around $25 per 100 kg. of energy converted milk as against $38 per 100 kg. of the corresponding average world figure. This is a fact we should never lose sight of while striving for increased productivity, as it is essential that we maintain our competitive position.

Unfortunately, a national scientifically planned breeding programme of the size required for a country like ours has never been undertaken and is difficult given the fact that agriculture and livestock is a State subject. But with the challenge we now face, we need to have clarity and an acceptance of the crucial roles of the Central Government, State Governments, Universities and colleges, industry players - cooperative and private, and professional service providers, if we are to collectively meet the challenge ahead.

Before we talk about breeding strategies and programmes, we need to be clear that in a country as vast, with such diverse agro climatic conditions and farmers with varied holdings and resources, it is essential for each State Government to evolve a Breeding Policy, and importantly ensure that it is implemented. A State Breeding Policy, needs to factor in at micro level, the climate and the resources available with milk producers such as land, feed, water etc. The Policy needs to be evolved, through a consultative process of all the stakeholders and particularly the farmers themselves. Only then will the chance of a Breeding Policy being accepted by the farmers and thus enforceable by the Government be much higher. NDDB has in fact, just completed such an exercise for Bihar.

The Breeding Policies for different States, would need to be translated into the number of bulls of high genetic merit of different breeds and breed combinations required, which in turn will be determined by the number of semen doses required across the country.

As I have emphasized on earlier occasions, the production of proven bulls and semen production should henceforth be assigned to a few organisations with expertise, who are made accountable for meeting the country's needs, and should not be left to every state, unless of course a State is already running a well managed facility.

NDDB has initiated five progeny testing programmes in four states and is partnering selected organizations with experience. Each partner is accountable for producing a specific number of bulls and it is expected that these programmes would meet at least 50% of the quality bulls required for semen production in the country upto 2011-12.

While the population of crossbreds will continue to grow, given the fact that land is becoming increasingly scarce, for growing fodder, combined with the impact of climate change, in the long term, promoting our own indigenous breeds appears to be a much safer and sustainable path. It is time that serious efforts are made to educate and convince our farmers, about the longer term gains of owning good yielders of indigenous breeds over the shorter term gains from crossbreds. But at the same time, we must take responsibility for genetic improvement programmes for selected indigenous breeds, if we are to ensure that quality semen of these breeds is available to farmers to improve yields. NDDB has been implementing genetic improvement programmes for Rathi in Rajasthan and Kankrej in Gujarat and will also be taking up similar programmes for Tharparkar and Gir cattle and Jaffarabadi buffaloes.

But the much more difficult task we face, is the delivery of AI service. Today only about 20% of our breedable animals are artificially inseminated which needs to rise to 50% by 2021-22. This means that the number of AIs to be carried out annually, will need to go up from 40 million AIs today to 135 million AIs by 2021-22. But more importantly, this AI service needs to be provided at the farmers doorstep. Of the 66,000 AI centres operating today, the State Governments are the largest providers of AI service, but this is through 45,000 stationary AI centres where animals have to be brought for AI. It is essential that State Governments put in place a time bound programme to convert these stationary centres to mobile ones within a span of 2-3 years. This is certainly feasible if there is the will. The AI service henceforth, needs to be carried out by all the players, whether Government, cooperative or private, in a much more professional manner. Starting with eartagging for identification, a regular follow up to check on conception, and reducing the number of AIs per conception from 3-4 AIs to 1-2 AIs.

Ultimately, we need to aim at registered professional service providers, who provide a service that is charged for, which has built into it accountability to the farmer, one that guarantees that her animal conceives and calves regularly and which grows to give a higher yield. Equally importantly, every inseminator must be required to collect certain essential data, which needs to be captured in a central data base. And this is possible today with the tools of IT at our command. Government needs to move out of bull production, semen production and AI delivery and assume a Regulatory role. What is needed is a Central Regulatory Authority and certification process to ensure that only proven quality bulls are used by all semen stations. It is time that semen is treated as a product similar to a drug and that its production and sale is regulated to ensure that only certified semen stations are permitted to market semen and all other semen stations are closed until they meet the required standard. It is time, that the interests of millions of farmers does not continue to be subordinated to the demand of a few hundred employees. Only semen from certified semen stations should be permitted to be used by AI service providers. AI technicians should be required to undergo a training course, carried out by institutions registered with the State Government and be permitted to operate only after they are registered. Without introducing this discipline, we are unlikely to see the substantial investment being proposed in genetic improvement leading to an increase in milk production at the pace required.

Encouraging farmers to breed for sale

State Governments are of late, encouraging the induction of milch animals through various schemes and concessional bank funding, which is contributing to an increase in production in these areas. The animals are generally supplied from far off places through traders. I believe there is a case to encourage and incentivize the production of milch animals for sale. We could start by encouraging farmers to produce animals for sale in tracts of specific breeds eg., Murrah in Punjab, Haryana and Uttar Pradesh, Mehsani in Gujarat, Hariana for Haryana cattle etc. Farmers should be eligible for an incentive if they follow certain practices eg., eartagging their animal, vaccinating, maintaining a few essential records so that at the time of the sale, the parentage and potential milk yield is known. Simultaneously farmers would need to be educated about the information they need to seek before they purchase such animals at cattle fairs and such transactions would then be between the buyer and seller. In fact this could in the future lead to auction markets being set up at the existing markets.

Feeding

Improved genetics of our milch animals, will result in animals with a higher feed conversion efficiency. These animals will have to be fed adequately so that the benefit of higher genetic progress actually results in enhanced milk production. With feed costs continuing to rise, every effort will need to be made to improve the nutritive value of the ingredients already available for feeding and future R&D must constantly focus on this.

The various technologies already available, for adding value to feed need to be adopted by the industry and disseminated on a much wider scale eg., moving away from feeding ordinary protein meals to bypass protein, the feeding of bypass fat just before and after calving, feeding area specific mineral mixtures, ration balancing - to name a few. The challenge is being innovative in reaching these to our farmers. NDDB has initiated the process of training trainers who in turn will train village resource persons in the use of a software for ration balancing and use of PDAs.

It is time now for Government to seriously consider, the setting up of a Feed Regulatory Authority. Plants manufacturing feeds, feed supplements and mineral mixture should be registered. It should be made mandatory that the label on every bag of feed produced indicates the registration number and critical information, on the chemical composition of the feed, type of feed, list of main ingredients used in the feeds, and actual level of certain key ingredients such as urea, salt, calcite powder and mineral mixture. The Regulatory Authority should also have facilities for testing feeds, so that samples sent to them by buyers can be tested. The Authority should of course, have the power to impose penalties, which really act as a deterrent to manufacturers of substandard feeds.

Quality Assurance

Coming to quality, while I have spoken in considerable detail about this at earlier conferences, I need hardly emphasise, the need for all players in the dairy industry to ensure that transparency is introduced in the procurement chain and quality norms are in place. If this is not given the urgent attention it deserves, it should be of no surprise to us if we too are hit by a scandal of the type that China was reeling under till quite recently.

Manpower

The biggest challenge in achieving the ambitious growth target for milk production we have set ourselves as I see it is manpower - trained and committed professionals who are willing to work for and engage with farmers and farmer institutions.

Our agriculture universities and veterinary colleges have a very special role to play. Students today continue to be trained to treat animals and so they are best equipped for private practice or to work in Government hospitals and dispensaries. But what is needed, are professionals who can also contribute to livestock production be it large or small ruminants, pigs or poultry. With knowledge not just of infectious diseases but an understanding of epidemiology, of all the components that contribute to a successful disease control programme; not just the theory of genetics and the breeds that exist in our country but the intricacies and complexities of planning and carrying out a progeny testing programme in a country like ours; not just the requirement of DCP and TDN in the ration of an animal but the technologies available for adding value to scarce nutrients; and how this can be provided by a farmer to her animal at minimum cost; The curriculum needs to include aspects of management which enable them to manage farms and various programmes in the field. For years now extension in animal husbandry is virtually confined as a subject to be taught in our colleges. As future growth in productivity, is going to be dependent on taking a range of technologies which are increasingly animal specific, to our farmers, our veterinarians must be communicators - with the ability to convince our farmers of the benefits of changing age old practices. Ultimately, it is these professionals who are our only hope of being the instruments of change.

Our State Agriculture Universities, Krishi Vigyan Kendras and numerous local institutions would also need to gear themselves to train and motivate the large number of trainers required to train the thousands of local resource persons in our villages in their respective languages to bring about the change in feeding practices through ration balancing.

And of course, we will also need to train managers with the commitment to take charge of the business from procurement to processing and marketing.

Role of the Organised Sector

Growth in milk production will require a substantial increase in milk handling capacity and marketing. The organized dairy sector (comprising cooperatives and the private sector) would need to expand their coverage of milk producers and villages and grow their current share of marketable surplus from 30% to 65% by 2021-22. They would also need to introduce measures which ensure their procurement, processing and marketing operations are efficient and cost effective. This would eventually mean much larger volumes of good quality milk to consumers.

Information and Communication Technology

Ultimately, however well intentioned we may be and whatever effort we may make to maximize returns to our farmers, we need to demonstrate, clearly and with transparency, the impact of all the interventions we are making, on their income. And to create this distinct and unambiguous link between inputs and output of milk, and make it in a compelling manner, is now possible for both cooperative and private players through technology - information technology, to be precise.

Information and communication technologies now give us opportunities to look at growing the dairy business with much less or virtually no intermediation. For example, information on supply of milk by producers that are currently being managed and maintained in our villages, can now be managed on a real time basis using centralised computer databases with telecommunication facilities. The growth of internet banking, and efforts of banks to roll out business correspondents to promote inclusive banking, is also offering a new way to make milk payments reach producers directly. What this means is, that we now have new ways of linking up with our producers and facilitating them to transact their business through methods that they also find more convenient and efficient. This approach is already being tried out in a few locations where initiatives to promote New Generation Cooperatives are presently underway. Smart cards, which are photo cards with memory for biometric identification and storage of data, have been successfully pilot tested in about 150 villages covering close to 4000 milk producers and around Rs. 2.5 crore have been disbursed as payment for milk. This initial success has given us the confidence to expand the pilot to about 1000 villages covering around 50,000 milk producers over the next few months. We are examining how this smart card could be used as a debit card to enable the milk producer pay for technical inputs such as AI and feed supply. Banks are examining how the smart card could be used as part of their KYC (know your customer) requirements to offer both term and consumption loans and other financial services. Later on, it is expected that the same smart card should be able to serve as a storehouse of other data such as the identity and profile of each milch animal owned by the producer, the services provided and the value of milk supplied so as to enable the milk producer get a higher income by managing the animal in a better way. Most of all the transparency that will get introduced into a business which involves millions of producers will provide for far greater inclusiveness.

Such is the power of technology that exists today and unless we use these and the new, even better technologies that are bound to come up, we would be doing a great disservice not only to our own efforts, but more importantly, our farmers.

But I should add that an orderly growth of the dairy sector will be difficult as long as the business continues to remain shrouded in secrecy. As do Governments elsewhere our Government must require of all members of our industry - cooperative and private to provide information related to procurement, processing, marketing of milk and milk products and stocks. I do believe that the industry is now mature enough to appreciate that this information cannot be considered proprietary and it is essential to provide it on a regular basis if our plans for the future are to be achieved.

Ensuring ecologically sustainable processes

And finally while we may use the tools of science and technology to achieve the growth we have set ourselves, we need to remind ourselves that in a country where land holdings are small and farmers practise mixed farming, it is the soil and the availability of water that will in the long term determine production and growth. The milch animals owned by marginal and small farmers has increased from 51 million in 1991-92 to 66 million in 2002-03. The dependence of such farmers on grazing or common lands around their villages to meet their fodder needs will increase as the quality of animals improves. There is enough evidence of these common lands shrinking as they are being diverted for other uses and what remains is degraded. State Governments need to start supporting Panchayats to work with village communities to revegetate these lands, and the Uplands in the adjoining areas which are degraded from overuse. In the longer term this will also improve the hydrological regime of the area making agriculture and dairying more sustainable. We must recognise the simple truth that enduring economic progress is only possible if it rests on a firm and sustainable foundation of ecological security.

And so to conclude, we have every reason to be optimistic about the future of the dairy industry, with every participant - Governments, Universities, the industry both cooperative and private, and service providers recognising the crucial role that each must perform to achieve the goals we have set. This alone will ensure livelihoods to millions more of our small producers.